Blar i NOFIMA vitenarkiv på forfatter "Verwaeren, Jan"
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Comparing a product-specific versus a general emoji list to measure consumers’ emotional associations with chocolate and predict food choice
Schouteten, Joachim; Verwaeren, Jan; Almli, Valerie Lengard (Journal article; Peer reviewed, 2022)Emoji have been proposed as a way to get additional insights in how consumers perceive food products. Recent works have indicated that emoji are able to provide distinctive emotional associations with food products, ...